Every project is different, but here’s a look at how I typically bring a brand or website to life—
from idea to final launch.
from idea to final launch.
1. Discovery & Strategy
We start with a conversation. I take time to understand your business, goals, audience, and style. I’ll ask about your brand voice, competitors, and vision to make sure we’re aligned from the start.
2. Moodboards & Brand Direction
Next, I create visual moodboards and references to define the tone, colors, and visual direction. This helps clarify your brand’s identity and ensures we're on the same page before diving into design.
3. Design & Iteration
Whether it's a website, logo, or full brand identity, I sketch, design, and refine layouts based on our strategy. I share updates and welcome feedback through every stage to make sure the design reflects your goals. I am happy to redesign this project until we reach a successful collaboration.
4. Support & Beyond
Need help down the road? I offer continued support, updates, and brand consulting as your business evolves. I'm always here to help your brand grow.

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