Every project is different, but here’s a look at how I typically bring a brand or website to life— from idea to final launch.
1. Discovery + Strategy
We start with a conversation. I take time to understand your business, goals, audience, and style. I’ll ask about your brand voice, competitors, and vision to make sure we’re aligned from the start.
• Stakeholder interviews and goal alignment
• User research, analytics review, and audience profiling
• Competitor analysis and inspiration gathering
• Define KPIs and success metrics
2. Moodboards + Brand Direction
Next, I create visual moodboards and references to define the tone, colors, and visual direction. This helps clarify your brand’s identity and ensures we're on the same page before diving into designs.
• Moodboards, brand exploration, and visual direction
• UX strategy: site architecture, user flows, and navigation planning
• Accessibility and inclusivity considerations
• Wireframing and content prioritization
3. Design + Iteration
Whether it's a website, logo, or full brand identity, I sketch, design, and refine layouts based on our strategy. I share updates and welcome feedback through every stage to make sure the design reflects your goals. I am happy to redesign this project until we reach a successful collaboration.
• High-fidelity mockups in Figma / Adobe XD
• Interactive prototypes for testing and validation
• Iterative feedback with clients and stakeholders
• Responsive design and scalable component creation
• Usability testing (internal or client-driven
• Accessibility checks and optimization
• Adjustments based on feedback
• Preparing final deliverables for handoff
4. Support + Beyond
Need help down the road? I offer continued support, updates, and brand consulting as your business evolves. I'm always here to help your brand grow.
• Design system documentation for developers
• Component libraries and style guides
• Recommendations for future updates or scalability
• Measuring performance post-launch
