Every project is different, but here’s a look at how I typically bring a brand or website to life—
from idea to final launch.
1. Discovery & Strategy
Stakeholder interviews and goal alignment
User research, analytics review, and audience profiling
Competitor analysis and inspiration gathering
Define KPIs and success metrics

We start with a conversation. I take time to understand your business, goals, audience, and style. I’ll ask about your brand voice, competitors, and vision to make sure we’re aligned from the start.
2. Moodboards & Brand Direction
Moodboards, brand exploration, and visual direction
UX strategy: site architecture, user flows, and navigation planning
Accessibility and inclusivity considerations
Wireframing and content prioritization
Next, I create visual moodboards and references to define the tone, colors, and visual direction. This helps clarify your brand’s identity and ensures we're on the same page before diving into design.
3. Design & Iteration
High-fidelity mockups in Figma / Adobe XD
Interactive prototypes for testing and validation
Iterative feedback with clients and stakeholders
Responsive design and scalable component creation
Usability testing (internal or client-driven)
Accessibility checks and optimization
Adjustments based on feedback
Preparing final deliverables for handoff
Whether it's a website, logo, or full brand identity, I sketch, design, and refine layouts based on our strategy. I share updates and welcome feedback through every stage to make sure the design reflects your goals. I am happy to redesign this project until we reach a successful collaboration.
4. Support & Beyond
Design system documentation for developers
Component libraries and style guides
Recommendations for future updates or scalability
Measuring performance post-launch
Need help down the road? I offer continued support, updates, and brand consulting as your business evolves. I'm always here to help your brand grow.